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Tinder Paid Media

adidas partnered with their top five NCAA Universities to bring the locker room to the fan in a one-of-a-kind Team Iconic experience. Fans were able to purchase exclusive clothing from the Team Iconic Sideline Collection, unlock iconic gear in a team locker room experience and exit the same way players exit the locker room on game day - through a tunnel run experience.

Put Yourself Out There Campaign // YouTube Masthead

ROLE: Paid media, marketing lead

Strategic liaison between Tinder and media/platform partners to deliver highly engaging platform specific content that drives awareness, installs & subs among 18-24-year-olds. Responsible for creative in top to bottom funnel campaigns including User Acquisition, Performance (D7 Cash Return) and anything specific to a campaign.

Familiar platforms: TikTok (In Feed, Topview Takeover, One Day Max), Snapchat (Snap Ads, Story Ads, Commercials, Lenses & Filters), Facebook/Instagram (In Feed, Story, Polls), Liftoff, Google UAC, Spotify, Hulu, Roku, Twitch, Reddit and Pinterest.

***Due to company policy, I am unable to share specific results.

UGC & INFLUENCER SPECIFIC CREATIVE

Non influencer UGC asset.

Specifically for social channels, UGC influencer content almost always outperforms more graphic assets. We work closely with talent across different social platforms to craft engaging stories with a clear CTA up front and messaging around why they should install Tinder.

SNAPCHAT FILTERS & LENSES

Snapchat Lenses

Snapchat Filters

Snapchat Filters

Snapchat Filter_Looking for a_Tinder UI_1080x2340_Example.png

It’s crucial that we craft experiences unique to each platform, utilizing their UI to make them feel native and give off a “this was made for me” type vibe.

This is an example of how we created custom lenses and filters that we placed in both national 24 hours buys as well as in auction, resulting in millions of impressions, hundreds of thousands of shares and thousands of downloads.