THE STORY
Red Bull Doodle Art was a worldwide art competition in which university students across the globe submitted doodles to be judged on style and creativity. In 2017, Red Bull invited these talented artists to experience their doodles in virtual reality with the first ever global VR gallery.
47 collegiate finalists from 42 countries traveled to San Francisco to learn VR and put their exceptional 2D skills to the test in a never-been-done 3D VR environment. The result was a never-before-seen Global VR Art Gallery that aimed at positioning Red Bull on the forefront of immersive technologies, helping shape the future of art.
ROLE: US APPLICATION/VOTING LEAD & GLOBAL VR GALLERY LEAD
Overall US Field Marketing team lead for the application, voting and event phases
Responsible for strategy, best practices and community management with the goal of finding and highlighting great applicants
Overall event and production lead for the Global VR Gallery, responsible for giving the best experience and maximizing our reach when it came to the 47 participants from 42 countries
“This is a historical moment in the world of art, and I think VR art is going to change the way we view art in the future. And that’s what I think Red Bull has done here, they brought us all together in a virtually beautiful space.”
Professor James Egan – Executive Director of Immersive Technologies at Academy of Art
WINNING APPLICATIONS
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GLOBAL VR GALLERY
