THE STORY
2 parties, 1 venue, 1 epic night. At House of Tinder U, there was a surprise around every corner. We combined epic party elements with local moments to give students a party they’d never forget.
As part of our strategy, we targeted four of our more conservative southern schools to help bring Tinder University to life and increase enrollment within the app.
WHAT IS TINDER UNIVERSITY?
Tinder U is a feature in the Tinder app that makes it easier to connect with other students around you – putting their profiles first as you swipe. Enroll in Tinder U (by verifying with your .edu email) to show your school colors and swipe on your classmates.
ROLE: CAMPAIGN Lead
Managed in-house marketing and creative teams as well as social, CRM and analytics teams. Direct liaison with external creative and production agencies.
RESULTS
9.17.19 // University of Mississippi (Ole Miss)
9.19.19 // University of Alabama
9.24.19 // Auburn University
9.26.19 // Clemson University
*For privacy reasons, quantitative results can be discussed upon request.
PHOTO HIGHLIGHTS
