Hi! I'm Gideon. Come on in.

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ROLE: RHO BETA team lead

During my 2.5 years managing the Student Brand Manager (SBM) program for Red Bull, I was fortunate enough to lead a group we called Rho Beta.

This select group of SBMs were chosen for being innovative, having a "get shit done" attitude and for being leaders in their collegiate communities. We used them as an elite group who would help push the envelope forward on activations we did on campus.

During my time as the team's manager, I personally took several under my wing as a mentor, peer and coach for how to move forward in their career. Over the 4 semesters I managed these amazing individuals, we had an 80% hire rate within Red Bull, something I am extremely proud of!

Throughout my career, I've managed over 100 people in one way or another. It's been one of the most challenging and rewarding accomplishments of my life. As any manager can probably attest, I feel like they've taught me more than I've taught them! Here are a few people I've helped out along the way that I'm especially proud of.