Daring Simone Biles

THE STORY

Simone Biles, one of the greatest and most inspiring athletes ever, had a new 10-episode series coming out on Snapchat where she steps out of her comfort zone to try new things like bee keeping and hosting a talk show.

Simone Biles is one of the top athletes in the world and has shown strong determination to protect her mental health, a topic relevant to our audience. The show was a great opportunity to show a side of Simone not as visible and one that we felt the Snapchat community would respond to well.

ROLE: Global Marketing Lead

Built out campaign strategy, managed in-house marketing and creative teams and acted as the direct liaison with Snapchat’s paid media agency.

RESULTS

+ Paid Media partnership with Upworthy, Elite Daily, Bustle and influencer Kate Glavin (on TikTok).

+ OOH in West Hollywood on Sunset Boulevard

+ On Platform Snap Ads & AR Lens Takeover

*For privacy reasons, quantitative results can be discussed upon request.