THE STORY
Looking for someone out of this world? We got you. Capitalizing on a digitally trending moment when over 3MM people said they were going to “storm Area 51,” we let users add a unique badge to their profile.
Once someone activated this real feature, Tinder automatically showed them other people who had the badge and were also “interested” in going to the event.
RESULTS
+ Concepted & built real in-app product in just 2.5 days
+ Beat previous badge adoption records with $0 paid social
ROLE: project Lead
Overall lead for marketing and design.
Responsible for coordinating and leading our creative, social and product design teams on all strategy, branding and social content.
PROFILE SCREENSHOTS
